japanliner.blogg.se - Jobs to be done

Jobs to be done how to#

You'll understand why consumer satisfaction is important, but why it fails us when we're developing new products.You'll gain a keen understanding of when to accept what a consumer is saying as fact, and when to challenge, push back, and dig for the truth.

Jobs to be done how to#

You'll understand how to get to the real causality of why a consumer shops and buys.By the end of the course, you will be able to conduct Jobs-to-be-Done interviews with consumers.Over 30 lectures and 5 hours of content.

As you go through each lesson think about how you can (or will) apply the learnings to your own projects and feel free to ask questions about how the content applies to your project, industry, market, business, or question that you're trying to answer.

It's helpful if you have a product that you're working on in mind that you can use as a reference point throughout the course.

You'll take a deep dive into the tools that we use to unpack a purchase and get at the information that we need to make confident product and marketing decisions.Įxpect to spend around 6 hours completing the course. After all, the best way to learn is by unpacking real decisions that consumers have actually made.

Add Jobs-to-be-Done to Your Bag of TricksYou'll learn using actual interviews that we've conducted with consumers who have bought things like laptop bags, mattresses, and bottles of wine.